Kerr

=Set 1 questions/answers November 19th 2011=

1. Describe two methods of booking on the new website. 2 ways for the customer to pay online would be via credit card or paypal.

2. (a) Couer theatral has a problem, they are not recognized enough and would like to design a theater booking website to bring more people to the theater and to improve their public image. Explain how they can make the online booking progress much simpler.

the problem that most booking companies have is that they make the online process too complicated and draining and the customer can lose interest in the site, If the site has more calming colors in the website to keep the user calm and happy so that the dreary parts of the process which are unavoidable can be a less painful experience, One way of making it easier is to make everything available to do on one page, when you click book a seat it should take you to a secure link where you can enter all your information at once.

(b) Describe 2 ways Couer Theatral can attract people to its new website. Couer Theatral can offer discounts to new customers and perhaps a free membership for one month to the existing regular theatre goers.another way that they can attract people is to perhaps offer rewards and different "prizes" to the customers depending on their choice, for example if they go to see the phantom at the opera they will get a free mask to wear.

3. Discuss the social and ethical implications of this new site for the people and the community,and how it will affect other businesses. the website in itself is an online booking system. it will bring alot of new custoemers to their local play house due to the low variety in the community and thge difficulty of booking in such a small rural area. The website will cause alot of revenue to be generated for the couer theatral company. It will also cause another theatre company in the district to lose customers and money, becuase the company is situated in such a small rural community it will cause a large problem financially for the business. If the company closes then couer theatral will sky rocket with customers and this will cause them to raise prices.