Medical+information,administration,marketing+and+sales

**Medical Information, Administration, Marketing and Sales** IT has revolutionized medicine. With the increasing size of the world’s population, the effective management of health care using IT systems will become even more important. Medical advice, e-prescriptions, telemedicine, electronic health records, international health cards.

**Medical Advice:** media type="youtube" key="x7qlZ9bhIAk" height="349" width="425" align="center"

How is medical advice useful to many people today? media type="file" key="ITProject2.m4v" width="300" height="300"

__[]__ __[]__ Help I’m Hurt: the iPhone app that can help you find emergency care

** E-prescriptions: ** are computer-generated prescriptions created by your healthcare provider and sent directly to your pharmacy.

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**//How does e-prescriping works?//** Instead of writing out your prescription on a piece of paper, your doctor or other healthcare provider enters it directly into his or her computer. Your prescription travels from your doctor or other healthcare provider’s computer to the pharmacy’s computer. E-prescriptions are sent electronically through a private, secure, and closed network – the Surescripts network – so your prescription information is not sent over the open Internet or as e-mail.

**//What are the benefits of e-prescriptions?//** E-prescriptions are:
 * Fast - Your prescription arrives at your pharmacy before you leave your doctor’s office.
 * Convenient - You don’t have to make that extra trip to drop off your prescription at the pharmacy.
 * Legible - There is no handwriting for the pharmacist to interpret.
 * Economical - makes it easier for your doctor to prescribe the most cost effective medication based on your insurance coverage

//**Are there laws governing the privacy of e-prescriptions?**// The privacy of your personal health information contained in all your prescriptions, whether written or electronic, is protected by a federal law and state laws. The federal law is the Health Insurance Portability and Accountability Act (HIPAA). HIPAA requires that your personal health information be shared only for the purpose of providing you with clinical care. E-prescriptions meet this requirement. [|How Surescripts work]

**Telemedicine:** A rapidly developing application of clinical medicine where medical information is transferred through interactive audiovisual media for the purpose of consulting, and sometimes remote medical procedures or examinations. Basically, it's medical information assessed through technology.

**W** ﻿ **ays of Telemedici** ﻿ **ne:**
 * Telephone/ Cell Phone
 * Internet
 * Video Conferencing

**Types of Telemedicine:**
 * Real time
 * Store and Forward

Video conferencing is the most common type of real-time telemedicine. It includes equipment such as:
 * Real Time ** - Requires both patients and physicians to be present at the same time and communication links between them that allows a real-time interaction to occur.
 * Tele-Otoscope - Allows a remote physician to see inside a patient's ear.
 * Tele-Stethoscope - Allows the consulting physician to hear the patients heartbeat

**Store and Forward** - This involves medical data (eg.medical images) being transmitted to a doctor or medical specialist at any time. The doctor can then assess the medical data sent offline. No expensive equipment is needed, except:
 * Camera - To take an image of the medical problem
 * Any device to send the image. Eg. A cell phone, PDA, Email, etc.

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 * Get Diagnosed Via Internet **

[|Telemedicine can speed care to stroke victims] [|Real life example of Telemedicine] [|First orbital surgery done via Telemedicine]

**<span style="color: #000080; font-family: Georgia,serif;">Ethical/Social Issues: **
 * Security
 * Privacy
 * Digital Divide


 * <span style="color: #000080; font-family: Georgia,serif;">Advantages: **
 * Military
 * Reduce cost of health care
 * Hospitals/clinics can share information
 * Reduces travel time
 * Doctors can be at 2+ places at once

<span style="color: #000080; font-family: Georgia,serif;">**Disadvantages:**
 * Conferences and video VS doctor to patient and doctor to physician communication
 * Doctors may not be licensed to practice medicine in other states
 * Doctors are not physically "hands-on" interacting with their patients
 * Rural areas may not have cable
 * Poor countries may not have internet connection or enough money to purchase the equipment (Digital divide)

<span style="color: #800080; font-family: Georgia,serif;">**Electronic Health records:** __EHR__ is an evolving concept defined as a systematic collection of electronic health information about individual patients or populations.It is a record in digital format that is capable of being shared across different health care settings, by being embedded in network-connected enterprise-wide information systems. []


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 * **//Advantages://** || //** Disadvantages **// ||
 * * Reduction of cost
 * Improve quality of care
 * Promote evidence-based medicine
 * Record keeping and mobility || * Costs
 * Time
 * Privacy and Reliability issues ||

<span style="background-color: transparent; color: #800080; display: block; font-family: 'Times New Roman'; font-size: 16px; text-align: left;">A plastic card similar to a credit card, which contains important pharmaceutical information about the patient. For example: <span style="background-color: transparent; color: #800080; display: block; font-family: 'Times New Roman'; font-size: 16px; text-align: left;">The health cards can only be issued upon verification of the patient's personal data.[|International Health Cards]
 * International Health Cards: **
 * High Blood Pressure
 * Diabetes
 * Thyroids